Hire an offshore SDR for your Australian sales team
An offshore SDR handles the top-of-funnel work that fuels your pipeline — outbound prospecting, cold email and LinkedIn outreach, qualifying inbound leads, and booking discovery calls for your account executives. Through Lite-Force, they're employed properly via an EOR structure with payroll, compliance, and HR support included. Most hires are live within 2–4 weeks.
Day in the life
A day in the life of an offshore SDR.
Typical responsibilities:
- Outbound prospecting — multichannel cadences across email, LinkedIn, and phone
- Inbound lead qualification — speed-to-lead response and BANT/MEDDIC qualification calls
- Pipeline generation — booking discovery and demo calls for account executives
- Cold email writing and sequencing — Outreach, Salesloft, Apollo, Lemlist campaigns
- LinkedIn social selling — connection requests, value-add messaging, sequenced outreach
- Account research — pre-call prep, decision-maker mapping, trigger event identification
- CRM hygiene — keeping accounts, contacts, and activities up to date in Salesforce or HubSpot
- Reporting on activity, conversion, and pipeline created — for sales leadership reviews
Why offshore
Why SDR work suits offshore.
Top-of-funnel work is highly structured.
Cadences, scripts, and qualification frameworks are defined. Once your offshore SDR knows the playbook, ICP, and value prop, they execute the same daily activity rhythm as a local SDR.
The whole sales stack is cloud-based.
Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong, ZoomInfo, LinkedIn Sales Navigator — every tool an Australian sales team uses works from anywhere.
Timezone overlap means real outbound hours.
Philippines hours align with Australian business hours. Calls happen during your prospects' working day; inbound leads get responded to in minutes, not next morning.
Makes outbound viable at SME scale.
Local SDRs are expensive — base plus commission often runs $110–$130k total cost. Offshore SDRs let smaller Australian businesses run real outbound programs that wouldn't otherwise pencil out.
Cost comparison
What does an SDR cost — local vs offshore?
Indicative comparison based on typical Australian salary ranges for this role.
Local Australian hire
Lite-Force offshore
Indicative base comparison only. Australian SDRs are typically paid 70/30 base/variable — total on-target earnings (OTE) commonly run $100,000–$130,000+ (sources: RepVue, Bravado, Glassdoor — Sydney market). Lite-Force pricing confirmed on a per-role basis during your discovery call.
What's included
What you get with a Lite-Force SDR.
Included in the service
- Full sourcing, screening, and shortlisting
- EOR employment contract structured for local compliance
- Monthly payroll and statutory contributions
- Leave tracking and management
- HR support and regular check-ins
- Replacement commitment within initial period
Typical candidate profile
- 3–7 years SDR or BDR experience (B2B preferred)
- Strong English (written and verbal — cold calls, LinkedIn messaging, qualification calls)
- Hands-on with Salesforce or HubSpot; Outreach, Salesloft, or Apollo cadence platforms
- Comfortable with cold calling and structured qualification frameworks
- Filipino or Southeast Asian — timezone-aligned with Australia
Getting started
Three steps to your offshore sdr.
Book a discovery call
Tell us about your ICP, sales motion, CRM stack, and current pipeline goals.
We source and shortlist
You review candidates with relevant B2B and stack experience, interview your favourites — we recommend a paid trial week.
They start
Employment, payroll, and onboarding handled. You manage the work.
FAQ
Frequently asked questions.
Can offshore SDRs actually cold-call Australian prospects?
Yes — and many do daily. Filipino SDRs with B2B experience generally have strong English, clear phone manner, and the resilience cold calling requires. We assess accent, pace, and call quality during screening — and recommend a live call trial before finalising.
How do they handle commission and variable pay?
We can structure compensation any way you want: pure salary, salary plus bonus, or salary plus commission. Variable pay is typically lower than the AU 30% norm — offshore SDRs are competing on absolute earnings, not commission percentage. Pricing details confirmed during scoping.
What sales tech are they trained on?
Common: Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Apollo, Lemlist, ZoomInfo, Apollo, LinkedIn Sales Navigator, Gong, Chili Piper. Most candidates have hands-on with at least two CRMs and one cadence platform.
Will they understand the Australian market and our buyers?
Most experienced offshore SDRs have worked for Australian, US, or UK businesses targeting Australian buyers. They understand the market enough to hold qualification conversations — but rely on you for ICP-specific context, industry insight, and value-prop messaging.
What if the hire doesn't work out?
Replacement commitment within the initial engagement period. If activity volume or conversion isn't holding up, we source again at no additional placement cost. Details confirmed in your service agreement.
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